OVERLAND PARK & OLATHE, Kan. – Heartland Soccer Association, the largest tournament and league host of youth soccer in the United States, announced the continuation of its partnership with Prairiefire as the title sponsor of the Heartland Midwest Classic.
The Heartland Midwest Classic, presented by Prairiefire, will be held over Labor Day weekend from Aug. 30 to Sept. 1, 2024, at the Scheels Overland Park Soccer Complex and the Garmin Olathe Soccer Complex. The tournament is set to host more than 140 teams from six states.
With players, supporters, and spectators arriving from the Kansas City metro area and beyond, the tournament is expected to provide a significant boost to the local economy, benefiting businesses and the community throughout the weekend.
“We are very excited to partner with such a successful and well-respected youth sports association. Heartland Soccer has an impressive history of hosting best-in-class soccer tournaments that showcase Overland Park and our greater KC Metro. We are proud to be a part of Heartland’s mission to continue developing the Kansas City soccer community and look forward to supporting Heartland Soccer on and off the field,” said Terri M. Thompson, Executive Director of The MAP + KC Urban Advantage.
“We are excited to extend our partnership with Prairiefire, which has been our title sponsor for the Heartland Midwest Classic since 2018,” said Shane Hackett, executive director of Heartland Soccer Association. “Prairiefire is a strong supporter of our community and offers great dining, shopping, and entertainment for our coaches, teams, and families to enjoy.”
The tournament will feature live streaming and playback of matches at the Garmin Olathe Soccer Complex via VidSport, a cutting-edge technology provider. VidSport’s state-of-the-art cameras and AI technology will allow fans to enjoy matches from their own devices.
Media coverage is encouraged throughout the weekend’s events, starting Friday at 5:30 PM and continuing Saturday and Sunday mornings.
Following the Heartland Midwest Classic, Heartland Soccer will host the Midwest All Boys and Midwest All Girls Tournaments, closely followed by the Heartland Invitational Tournaments, which are expected to attract over 1,200 teams from across the Midwest. For more information about the Heartland Soccer Tournament Series, visit www.heartlandsoccer.net.
About Prairiefire
Dine, Shop, & Play at Prairiefire!
Travel back in time and check out Quetzalcoatlus, the World’s largest flying reptile at the Museum of Prairiefire. Stroll through a wetlands park. Take in a movie, go bowling or play a game of pickleball with friends and family. With almost 30 storefronts to shop, dine and be entertained, Prairifire is an engaging and magical place that brings us together. visitprairiefire.com and visitthemap.org.
About Heartland Soccer Association
Heartland Soccer, the largest youth soccer league and tournament host in the United States, boasts an impressive roster of more than 1,300 league teams per season and hosts 4,800 tournament teams annually. With a staggering count of 74,000 youth soccer players, 4,000 coaches, and 2,000 active referees, Heartland Soccer Association has established itself as a prominent organization since its inception in 1977. Starting with 600 players, the association has expanded its reach to encompass teams from 16 states and international participants, offering both league play and tournaments. For further details, please visit www.heartlandsoccer.net.
Heartland Soccer extends a range of opportunities for league and tournament sponsorship. Partnerships serve as integral members in nurturing an ever-growing soccer family within the community. Sponsorship not only amplifies brand visibility for businesses but also directly contributes to the development of Kansas City’s youth through soccer. To explore sponsorship options, kindly reach out to Bridgette Samuelson, Director of Partnership Development and Operations, at [email protected].
About VidSport
VidSport creates best of class streaming game coverage. VidSport works to connect families and help archive games, sports and memories. Equipped with state-of-the-art cameras integrated with artificial intelligence technology, soccer enthusiasts can now enjoy the excitement of matches from the convenience of their own devices. Our mission is to expand sports coverage so families and fans will never miss a game. For more information, please visit www.vidsport.io.